By Cheryl Ann Wong
Senior Writer

It’s age-old advice: Safety first — especially when it comes to babies and kids. Because common sense doesn’t always rear its head, safety regulations do — and that’s a good thing.

By John Schulte
Senior Writer

Labubu dolls arrive not as toys in the traditional sense, but as provocations. They stare back at you from the shelf—wide-eyed, mischievous, faintly feral.

By Cheryl Ann Wong
Senior Writer

The toy industry has long been a source of joy and imagination for children worldwide. As society evolves, however, so too must the products we create for our youngest consumers. Embracing diversity and inclusion (D&I) in the toy industry is not just a matter of social responsibility; it's also a smart business move.

By John Besmehn
Senior Writer

In a world where trends come and go, one hobby has endured the test of time and continues to captivate enthusiasts around the globe – toy collecting. Whether it's vintage action figures, rare vinyl records, or limited-edition sneakers, collectors find joy in hunting down, preserving, and admiring items that hold sentimental value.

By John Schulte
Senior Writer

The so-called fashion-side of the toy industry — where trends emerge, ebb and flow, and on occasion swell into tsunami-sized waves of influence, infiltrating pop culture and affecting the confluence of industries — between licensing, toys, lifestyle products, and entertainment, is often obvious from observation, or intimated via analysis of data.

By Blythe Abigail Su-Ren
Staff Writer

The profound relationship between music and imaginative content creation for toys and animation continues to be explored in circles from MIT to the Berklee College of Music, at Harvard collabs for new business development, and inside blue-sky development groups throughout the industry.

By John Besmehn
Senior Writer

In an era of increasing environmental awareness, the world of toys is undergoing a significant transformation. The emergence of eco-friendly and sustainable toys is not only changing the way children play but also making a positive impact on the environment.

By John Besmehn
Senior Writer

The New York Toy Fair has long been a highlight on the calendars of toy enthusiasts, industry professionals, and families alike. Every year, the event showcases the latest innovations and trends in the world of playthings, offering a glimpse into what's next for the toy industry.